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PhiFaves: Grand Master Chems Latreche

PhiFaves: Grand Master Chems Latreche

Welcome to the journey of Craft Master Chems Latreche (Instagram: @chems_latreche, TikTok @chems_latreche, YouTube: @chemsacademy4838), a remarkable mother of three who entered into her professional career at the age of 36. Her passion for the art of microblading has led her to become an influential educator and beauty practitioner in the field of permanent makeup.


Transformation through PhiAcademy

Chems reveals that PhiAcademy was a game-changer for her, offering top-tier training that allowed her to deliver the most effective eyebrow treatments on the market.

"Becoming a Master granted me credibility for the quality, seriousness, and innovation in the PhiBrows technique."

This reputable role not only strengthened her knowledge and skill, but also her confidence in transforming beauty standards.


What is the next technique Chems aims to Master?

Chems is currently learning the PhiBrows DelPhi Hair Strokes technique under Grand Master Jasna Liverios (Instagram:@jasna_liverios_grandmaster).

"It's incredible and pushes me out of my comfort zone" 

The Hair Stroke PMU technique uses advanced machines and fine needles to implant pigments under the eyebrow skin, creating thin lines that resemble individual hairs. This method enhances natural brows with a well-defined, seamless appearance.
Hair Stroke PMU Technique - Before and After
Hair Stroke PMU Technique - Before and After

Blending Knowledge and Compliance

Chems emphasizes the importance of understanding skin science and the mechanics of permanent makeup to educate and inspire her students in the most effective way. Chems’ deep knowledge is combined with a commitment to excellence - Chems’ was first in her region to earn the Qualiopi qualification. This certification shows her top-quality standards in training, which means she is able to offer superior education while continuously improving her practices.


Engaging Students Online

Chems uses social media platforms like Instagram and TikTok to connect with her students. She creates engaging tutorials and videos, creating and offering a form of support beyond a traditional classroom setting. This helps in keeping Chems’ online courses in the virtual learning environment interactive and engaging. Showcasing her work through videos, whether on latex or other mediums, is a key part of Chems’ online content.

Chem's tips for improving and having appealing visual marketing content?

"An excellent phone or videographer and good lighting in your workspace” 

Chems practicing microblading brow stroke techniques on latex
Chems practicing microblading brow stroke techniques on latex
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PhiLuminate
PhiLuminate is a great clip-on LED white ring light accessory used to elevate the quality of photos taken on a phone or tablet. The light fits nearly all models of phone and tablet, and can be clipped on to add light to either the front-facing or back-facing camera. The PhiLuminate ring light is small, lightweight and micro-USB chargeable, making it a practical tool to take on the go and recharge. The ring light comes with 36 LED light beads, which are known for their longevity and consistent illumination power - making it great for taking salon shots. The LED lights are able to minimize shadows and capture accurate color hues. This is a huge advantage when showing work with treatments using pigments or color. The ring formation allows the light to be distributed evenly for a balanced photo perspective, and is great for close-ups! There are three different color temperature settings (3500K - 6500K)Neutral: for balanced settings with no color biasesWarm: great to bring out the richness of hues of pigments or colors used in treatmentsCold: ideal for capturing vivid details and highlighting precision and contrast (treatments requiring exceptional accuracy are great to caputure with this option) Depending on the background lighting, different color temperature settings should be used to create the desired ‘mood’ of the photo. It is important to adapt to the surroundings to get the perfect picture with great depth and sharpness! Dimensions: 90 mm x 90 mm x 31mm   Try out the PhiLuminate to showcase your work, and see the impact high-quality images have on your following!
US$18.93


Chems’ Microblading Essentials

For Chems, the essential toolkit includes the PhiApp for precise measurements, disposable blades and shading needles from PhiBrows, SUPER PhiBrows pigments, Skin Candy, and PhiSepto. These tools ensure that every treatment meets the highest standards of quality and client satisfaction.

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Phibrows Brown 3 SUPER
If you are a PhiBrows or BoldBrows Artist, you can get the PhiBrows SUPER pigments at a special price. To access this, log into your customer account and upload your certificate. After years of research and dedication, our SUPER Pigments launched onto the beauty market. SUPER Pigments have set new standards in the fields of microblading, PMU and tattoo industries.  How does the microblading pigment process work? During the microblading process, small incisions are made into the skin with the blade strokes. The pigment is then ‘implanted’ into the eyebrow skin region.  The SUPER Pigment formula includes a bioinert coating, which prevents any unwanted substance being released into the body. This adds an extra layer of defense against pigment migration. As body recognises the pigment as a foreign body, the pigment will fade from the color intensity seen within a few days of initial treatment.    SUPER Pigments have set new standards in the industry: ·         Clean and stable pigment ·         Non-magnetized ·         No separation of components ·         No oily film ·         True to color, even on oily skin ·         Shorter healing time post-treatmentThe pigment color should be chosen according to the natural hair color of the client. Brown 1: Naturally blonde or light brown hairBrown 2: Naturally brunette hairBrown 3: Dark brown, almost black natural hair colorGolden Brown: Extremely light natural hair colorFox: Naturally red pigmented hair color Black, Red and Yellow pigments are able to be mixed together to create all shades mentioned above. It is important to refer closely to microblading color theory to achieve this.For more information, check out PhiShop's Pigment Guide. We ensure that our pigments meet all the requirements for ingredients as specified by the new EU Pigment & Tattoo Ink Regulation 2022. *Please be aware, the color displayed may not exactly match with the pigment in real life, due to variations of color grading displayed on screens.
US$48.67
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Phibrows Fox SUPER
If you are a PhiBrows or BoldBrows Artist, you can get the PhiBrows SUPER pigments at a special price. To access this, log into your customer account and upload your certificate. After years of research and dedication, our SUPER Pigments launched onto the beauty market. SUPER Pigments have set new standards in the fields of microblading, PMU and tattoo industries.  How does the microblading pigment process work? During the microblading process, small incisions are made into the skin with the blade strokes. The pigment is then ‘implanted’ into the eyebrow skin region.  The SUPER Pigment formula includes a bioinert coating, which prevents any unwanted substance being released into the body. This adds an extra layer of defense against pigment migration. As body recognises the pigment as a foreign body, the pigment will fade from the color intensity seen within a few days of initial treatment.    SUPER Pigments have set new standards in the industry: ·         Clean and stable pigment ·         Non-magnetized ·         No separation of components ·         No oily film ·         True to color, even on oily skin ·         Shorter healing time post-treatmentThe pigment color should be chosen according to the natural hair color of the client. Brown 1: Naturally blonde or light brown hairBrown 2: Naturally brunette hairBrown 3: Dark brown, almost black natural hair colorGolden Brown: Extremely light natural hair colorFox: Naturally red pigmented hair color Black, Red and Yellow pigments are able to be mixed together to create all shades mentioned above. It is important to refer closely to microblading color theory to achieve this.For more information, check out PhiShop's Pigment Guide. We ensure that our pigments meet all the requirements for ingredients as specified by the new EU Pigment & Tattoo Ink Regulation 2022. *Please be aware, the color displayed may not exactly match with the pigment in real life, due to variations of color grading displayed on screens.
US$48.67
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Phibrows Black SUPER - 2pcs
If you are a PhiBrows or BoldBrows Artist, you can get the PhiBrows SUPER pigments at a special price. To access this, log into your customer account and upload your certificate. After years of research and dedication, our SUPER Pigments launched onto the beauty market. SUPER Pigments have set new standards in the fields of microblading, PMU and tattoo industries.  How does the microblading pigment process work? During the microblading process, small incisions are made into the skin with the blade strokes. The pigment is then ‘implanted’ into the eyebrow skin region.  The SUPER Pigment formula includes a bioinert coating, which prevents any unwanted substance being released into the body. This adds an extra layer of defense against pigment migration. As body recognises the pigment as a foreign body, the pigment will fade from the color intensity seen within a few days of initial treatment.    SUPER Pigments have set new standards in the industry: ·         Clean and stable pigment ·         Non-magnetized ·         No separation of components ·         No oily film ·         True to color, even on oily skin ·         Shorter healing time post-treatmentThe pigment color should be chosen according to the natural hair color of the client. Brown 1: Naturally blonde or light brown hairBrown 2: Naturally brunette hairBrown 3: Dark brown, almost black natural hair colorGolden Brown: Extremely light natural hair colorFox: Naturally red pigmented hair color Black, Red and Yellow pigments are able to be mixed together to create all shades mentioned above. It is important to refer closely to microblading color theory to achieve this.For more information, check out PhiShop's Pigment Guide. We ensure that our pigments meet all the requirements for ingredients as specified by the new EU Pigment & Tattoo Ink Regulation 2022. *Please be aware, the color displayed may not exactly match with the pigment in real life, due to variations of color grading displayed on screens.
Save -6%
US$91.93 US$97.34


The Ultimate PMU Kit

Chems believes that no other training school offers a kit as comprehensive as the PhiBrows Premium Kit.

"From the BB Compass to SUPER Brow Pigments and Latex, everything is top-quality, from the packaging to the design,” making the training quickly profitable.

For her, this kit isn't just tools—it's the gift that keeps on giving throughout the year.

Chems’ Top 5 PMU Investments

Her list includes the PhiBrows Grand Master Blade U24 Nano, PhiBrows Tweezers, new Shaping pencils, the PhiMarker Pen in Purple, and the innovative PhiMaster Machine. These tools represent the highest quality of PMU accessories, essential for any serious practitioner aiming for perfection in their treatments.


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Phi Master Machine
Extraordinary tech for extraordinary skills. Innovation without compromise. With the Master machine, we’re revolutionizing the industry. Perfect for master artists who want premium features that encourage creativity.  Quick facts:  Perfect for advanced pros High torque at low speed 3.5 mm stroke Voltage: 5-12 Variable hertz: 25-120 pulses/second Wireless 3 interchangeable batteries 1900 mAh batteries 170g without a battery, 205g with a battery Dual mode: lining & shading Takes universal PMU & tattoo cartridges   Check if this machine is the right one for you - get all the details in our shopping guide.   ✔ Dual operation mode: switch between lining and shading in a click. 2 modes with pre-set parameters for different techniques. A truly unique feature that makes your work easier. ✔ Efficient against skin elasticity. A powerful engine that conquers skin elasticity on all skin types without causing excessive trauma. ✔ Precision for all techniques. Excellence for hair strokes. The custom German engine gives a high torque at low speeds - exactly what you were missing for hair strokes. ✔ Maximum efficiency & minimal skin trauma. High torque at low speeds + 3.5 mm stroke for consistently precise results that conquer all skin types. ✔ Never run out of power. The Master is powered by an interchangeable 1900 mAh battery with a long charge. You get 3 batteries that allow you to work throughout the day uninterrupted.Up to 4 mm needle hang adjustability: Control your pigment output & work efficiently with any formula. Low vibrations. Virtually silent: High-tech German engineering ensures minimal vibrations from the engine. Voltage variability ensures versatility: With their wide voltage ranges, you have maximum control over all 3 machines. Lightweight - even with the battery: Unlike many machines on the market, the new Phi machines are light even with their integrated batteries. This means better balance. Aircraft aluminum body: Sturdy, scratch-proof, durable. Besides being stylish, it’s also better for the environment with its reduced plastic content. Ergonomic and elegant: Whether you choose the thin, pen-shaped Artist, or the sturdier Royal or Master, the ergonomic grips ensure less hand fatigue
US$755.97


Chems’ Message to Fellow PMU Artists


"Nobody is motivated every single day of the year, but hard work, rigor, and discipline are key to success. Listen to yourself and pursue what you love"

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