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PhiFaves: Grand Master Chems Latreche

PhiFaves: Grand Master Chems Latreche

Welcome to the journey of Craft Master Chems Latreche (Instagram: @chems_latreche, TikTok @chems_latreche, YouTube: @chemsacademy4838), a remarkable mother of three who entered into her professional career at the age of 36. Her passion for the art of microblading has led her to become an influential educator and beauty practitioner in the field of permanent makeup.


Transformation through PhiAcademy

Chems reveals that PhiAcademy was a game-changer for her, offering top-tier training that allowed her to deliver the most effective eyebrow treatments on the market.

"Becoming a Master granted me credibility for the quality, seriousness, and innovation in the PhiBrows technique."

This reputable role not only strengthened her knowledge and skill, but also her confidence in transforming beauty standards.


What is the next technique Chems aims to Master?

Chems is currently learning the PhiBrows DelPhi Hair Strokes technique under Grand Master Jasna Liverios (Instagram:@jasna_liverios_grandmaster).

"It's incredible and pushes me out of my comfort zone" 

The Hair Stroke PMU technique uses advanced machines and fine needles to implant pigments under the eyebrow skin, creating thin lines that resemble individual hairs. This method enhances natural brows with a well-defined, seamless appearance.
Hair Stroke PMU Technique - Before and After
Hair Stroke PMU Technique - Before and After

Blending Knowledge and Compliance

Chems emphasizes the importance of understanding skin science and the mechanics of permanent makeup to educate and inspire her students in the most effective way. Chems’ deep knowledge is combined with a commitment to excellence - Chems’ was first in her region to earn the Qualiopi qualification. This certification shows her top-quality standards in training, which means she is able to offer superior education while continuously improving her practices.


Engaging Students Online

Chems uses social media platforms like Instagram and TikTok to connect with her students. She creates engaging tutorials and videos, creating and offering a form of support beyond a traditional classroom setting. This helps in keeping Chems’ online courses in the virtual learning environment interactive and engaging. Showcasing her work through videos, whether on latex or other mediums, is a key part of Chems’ online content.

Chem's tips for improving and having appealing visual marketing content?

"An excellent phone or videographer and good lighting in your workspace” 

Chems practicing microblading brow stroke techniques on latex
Chems practicing microblading brow stroke techniques on latex
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Microblading Practice Latex 6pcs
Specially designed practice latex pads for a whole new level of experience. Use patterns created by the most popular PhiAcademy Masters to practice your technique. Some of the world’s best brow patterns available in one place for a totally unique experience in self-development. Each latex pad provides various eyebrow patterns for you to trace and practice different styles.  Extremely flexible. Feels like real skin to the touch. Trace over the provided eyebrow strokes to achieve perfect precision, achieve balance in your technique and proper command over your strokes. Use these pads to perfect your shading skills as well. Great for beginners and professionals who want to achieve a totally new level in terms of technique. Each latex pad is double sided, for maximum practice. Get the most out of the multitude of tracing options our practice latex pads provide, develop your skills and watch your level of creativity increase. 
€27.00*
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Practising Latex printed shape and outlines 3pcs
The Practising Latex Printed Shape and Outlines is a practice skin used for learning and perfecting microblading techniques. The practice skin is printed with different shapes and outlines. This allows various exercises to be carried out to learn or perfect precise hair drawing. The extra soft texture of the latex practice pad closely resembles human skin. One pack contains 3 Practising Latex Printed Shape and Outlines.
€18.50*
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Microblading Advanced Latex Training Kit
Microblading Advanced Latex Training Kit is a practice kit for training microblading and shading techniques on latex. This kit is suitable for beginners and advanced artists. It is designed for students and artists to practice and improve microblading and shading, as well as for advanced artists who want to try new patterns and techniques. The kit contains: - Latex: 6x double-sided printed latex practice skins with various shapes, created by the most experienced masters of the PhiAcademy.- Tools: 10 disposable tools, each containing a microblading blade (304 Blade) and a shading needle (3R Blade).- Practice Pigment: Practice Ink for exclusive use on latex.- 3D latex pad which provides a realistic practice feel.- 10 pigment rings for easy application of the pigment.- 5 Phi Wipes for cleaning the pigment on the latex. With the Microblading Advanced Latex Training Kit you will perfect your skills and learn new spines and techniques! ** Attention: The products are not sterile! Only suitable for practising on latex!
€64.00*
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PhiLuminate
PhiLuminate is a great clip-on LED white ring light accessory used to elevate the quality of photos taken on a phone or tablet. The light fits nearly all models of phone and tablet, and can be clipped on to add light to either the front-facing or back-facing camera. The PhiLuminate ring light is small, lightweight and micro-USB chargeable, making it a practical tool to take on the go and recharge. The ring light comes with 36 LED light beads, which are known for their longevity and consistent illumination power - making it great for taking salon shots. The LED lights are able to minimize shadows and capture accurate color hues. This is a huge advantage when showing work with treatments using pigments or color. The ring formation allows the light to be distributed evenly for a balanced photo perspective, and is great for close-ups! There are three different color temperature settings (3500K - 6500K)Neutral: for balanced settings with no color biasesWarm: great to bring out the richness of hues of pigments or colors used in treatmentsCold: ideal for capturing vivid details and highlighting precision and contrast (treatments requiring exceptional accuracy are great to caputure with this option) Depending on the background lighting, different color temperature settings should be used to create the desired ‘mood’ of the photo. It is important to adapt to the surroundings to get the perfect picture with great depth and sharpness! Dimensions: 90 mm x 90 mm x 31mm   Try out the PhiLuminate to showcase your work, and see the impact high-quality images have on your following!
€17.50*
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PhiBrows Practice Ink 10 ml
PhiBrows Practice Ink is a special formula of microblading pigment designed for use on practice skin (latex). The pigment has the same quality and consistency as our regular PhiBrows pigments. PhiBrows Practice Ink sticks well to the blade and creates clear and fine lines without a blurred effect. Therefore, the practice pigment is ideal for practicing the microblading technique and taking it to a new level. The practice pigment in a universal colour is ideal for beginners and professionals who want to perfect their technique every day. ATTENTION: Do not use on the skin! Use only for practice purposes on practice skin, such as Microblading Practice Latex.
€10.20*


Chems’ Microblading Essentials

For Chems, the essential toolkit includes the PhiApp for precise measurements, disposable blades and shading needles from PhiBrows, SUPER PhiBrows pigments, Skin Candy, and PhiSepto. These tools ensure that every treatment meets the highest standards of quality and client satisfaction.

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PhiBrows Master Blade 5R Round Blade 50pcs
PhiBrows sterile  5-round  blade - used for manual shading. Individually wrapped, one-time use, disposable blade. Sterile packaged. Sold in convenient box of  50 blades. Suitable for PHIGLOW HOLDER (central, small hole) and for UNIVERSAL HOLDER (central)
€72.00*
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PhiBlade Disposable Tool 18 U Ecc 0.18 10pcs Box
This microblading tool includes a blade made up of 18 needles, each with a diameter of 0.18mm. The needles are positioned ito form a U-shaped blade. The needles are made from grade 304 stainless steel. This is a strong, hypoallergenic, durable, and medical-grade material. In addition, the tool comes with a lint-free, sterilized micro applicator at the opposite end to the blade, to gently rub pigment in the eyebrows. There is also a sterile self-adhesive blade cleaning pad to stick to the Artist’s glove during the treatment. One box contains 10 pieces.
€56.00*
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Disposable Tool with U24 Nano Blade 10pcs
This microblading tool is intended for confident microblading artists It is made of 24 ultra-fine nano-needles that create a U-shaped blade. The needles are 0.15mm in diameter, so are incredibly sharp. Due to the thin diameter of needles and resulting sharp blade, very little pressure is required to penetrate the skin during treatments. The blade is able to create thin, precise strokes, including curves. The blade is made of medical-grade 304 stainless steel, polished with laser technology. This material is hypoallergenic and allows for a sharp and accurate application of strokes during treatment. This tool comes with: A sterilized, lint-free pigment micro applicator to rub pigment into the created strokes A sterilized, self-adhesive pad. This is attached to the glove to wipe excess pigment from the blade during treatment Each pack contains 10 pieces
€76.00*
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PhiBrows Disposable Tool with Bold Blade 10pcs Box
This microblading tool has an angled blade made up of 16 needles, with a diameter of 0.25mm Slanted blades are considered the best all-rounder blades for all skill levels. Generally, this blade is preferred by microblading beginners, to perfect control of the blade before moving on to U-blades. In addition, the needles have the thickest diameter, therefore the skin is not penetrated as easily as with sharp nano-blades. Included is a Self-adhesive pigment container, a well as a self-adhesive, sterilized pad that is stuck onto the glove to clean the blade. Each pack contains 10 pieces
€58.00*
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Phibrows Brown 3 SUPER
If you are a PhiBrows or BoldBrows Artist, you can get the PhiBrows SUPER pigments at a special price. To access this, log into your customer account and upload your certificate. After years of research and dedication, our SUPER Pigments launched onto the beauty market. SUPER Pigments have set new standards in the fields of microblading, PMU and tattoo industries.  How does the microblading pigment process work? During the microblading process, small incisions are made into the skin with the blade strokes. The pigment is then ‘implanted’ into the eyebrow skin region.  The SUPER Pigment formula includes a bioinert coating, which prevents any unwanted substance being released into the body. This adds an extra layer of defense against pigment migration. As body recognises the pigment as a foreign body, the pigment will fade from the color intensity seen within a few days of initial treatment.    SUPER Pigments have set new standards in the industry: ·         Clean and stable pigment ·         Non-magnetized ·         No separation of components ·         No oily film ·         True to color, even on oily skin ·         Shorter healing time post-treatmentThe pigment color should be chosen according to the natural hair color of the client. Brown 1: Naturally blonde or light brown hairBrown 2: Naturally brunette hairBrown 3: Dark brown, almost black natural hair colorGolden Brown: Extremely light natural hair colorFox: Naturally red pigmented hair color Black, Red and Yellow pigments are able to be mixed together to create all shades mentioned above. It is important to refer closely to microblading color theory to achieve this.For more information, check out PhiShop's Pigment Guide. We ensure that our pigments meet all the requirements for ingredients as specified by the new EU Pigment & Tattoo Ink Regulation 2022. *Please be aware, the color displayed may not exactly match with the pigment in real life, due to variations of color grading displayed on screens.
€45.00*
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Phibrows Fox SUPER
If you are a PhiBrows or BoldBrows Artist, you can get the PhiBrows SUPER pigments at a special price. To access this, log into your customer account and upload your certificate. After years of research and dedication, our SUPER Pigments launched onto the beauty market. SUPER Pigments have set new standards in the fields of microblading, PMU and tattoo industries.  How does the microblading pigment process work? During the microblading process, small incisions are made into the skin with the blade strokes. The pigment is then ‘implanted’ into the eyebrow skin region.  The SUPER Pigment formula includes a bioinert coating, which prevents any unwanted substance being released into the body. This adds an extra layer of defense against pigment migration. As body recognises the pigment as a foreign body, the pigment will fade from the color intensity seen within a few days of initial treatment.    SUPER Pigments have set new standards in the industry: ·         Clean and stable pigment ·         Non-magnetized ·         No separation of components ·         No oily film ·         True to color, even on oily skin ·         Shorter healing time post-treatmentThe pigment color should be chosen according to the natural hair color of the client. Brown 1: Naturally blonde or light brown hairBrown 2: Naturally brunette hairBrown 3: Dark brown, almost black natural hair colorGolden Brown: Extremely light natural hair colorFox: Naturally red pigmented hair color Black, Red and Yellow pigments are able to be mixed together to create all shades mentioned above. It is important to refer closely to microblading color theory to achieve this.For more information, check out PhiShop's Pigment Guide. We ensure that our pigments meet all the requirements for ingredients as specified by the new EU Pigment & Tattoo Ink Regulation 2022. *Please be aware, the color displayed may not exactly match with the pigment in real life, due to variations of color grading displayed on screens.
€45.00*
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Phibrows Black SUPER - 2pcs
If you are a PhiBrows or BoldBrows Artist, you can get the PhiBrows SUPER pigments at a special price. To access this, log into your customer account and upload your certificate. After years of research and dedication, our SUPER Pigments launched onto the beauty market. SUPER Pigments have set new standards in the fields of microblading, PMU and tattoo industries.  How does the microblading pigment process work? During the microblading process, small incisions are made into the skin with the blade strokes. The pigment is then ‘implanted’ into the eyebrow skin region.  The SUPER Pigment formula includes a bioinert coating, which prevents any unwanted substance being released into the body. This adds an extra layer of defense against pigment migration. As body recognises the pigment as a foreign body, the pigment will fade from the color intensity seen within a few days of initial treatment.    SUPER Pigments have set new standards in the industry: ·         Clean and stable pigment ·         Non-magnetized ·         No separation of components ·         No oily film ·         True to color, even on oily skin ·         Shorter healing time post-treatmentThe pigment color should be chosen according to the natural hair color of the client. Brown 1: Naturally blonde or light brown hairBrown 2: Naturally brunette hairBrown 3: Dark brown, almost black natural hair colorGolden Brown: Extremely light natural hair colorFox: Naturally red pigmented hair color Black, Red and Yellow pigments are able to be mixed together to create all shades mentioned above. It is important to refer closely to microblading color theory to achieve this.For more information, check out PhiShop's Pigment Guide. We ensure that our pigments meet all the requirements for ingredients as specified by the new EU Pigment & Tattoo Ink Regulation 2022. *Please be aware, the color displayed may not exactly match with the pigment in real life, due to variations of color grading displayed on screens.
Save €5.00! -6%
Regular: €90.00*
€85.00*
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PhiBrows Microblading Pigment Collection SUPER
The PhiBrows Microblading Pigment Collection SUPER includes 5x 5ml SUPER pigments. This practical kit contains five different pigments, ideal for microblading on the following natural hair colors: 1x 5ml Brown 1: Natural blondes 1x 5ml Brown 2: Natural brunettes 1x 5ml Brown 3: Dark hair 1x 5ml Golden Brown: Very light blonde natural hair 1x 5ml Fox: Natural red heads   All our SUPER Pigments are: hypoallergenic not tested on animals vegan meet EU safety regulations. Our pigments have clean ingredients and vivid long-lasting color. There has been extensive research into optimizing how the pigments are made, with customer satisfaction, health, and safety as the main motivation. The SUPER pigments do not discolor the skin around the eyebrow itself, but apply a vivid color where the microblading strokes are.
Save €12.50! -6%
Regular: €225.00*
€212.50*
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Skin Candy Monodose Balm 50pcs
Skin Candy Monodose Balm is an aftercare balm for various beauty treatments, such as permanent make-up. The water-free formula provides a protective film that prevents the treated area from drying out. Calendula extract and St. John's wort oil accelerate skin renewal, while bisabolol helps to soothe and reduce redness. Skin Candy Monodose Balm is universal and therefore suitable for all skin types. One package contains 50 small filled containers with 1ml each, which you can give to your clients directly after the treatment. 
€35.00*
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Skin Candy After Care Balm
Skin Candy After Care Balm is a balm for aftercare immediately following permanent make-up treatments. This balm contains carefully selected components that ensure optimal pigment retention. The water-free formula intensively nourishes the skin and increases moisture retention and elasticity. The product forms a protective film on the skin while still allowing it to breathe. Contains proteins that revitalise and regenerate the skin after permanent make-up treatments. 
€13.40*
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Skin Candy Sun & Sweat Protection After Care Cream
Skin Candy Sun & Sweat Protection is an aftercare cream to be applied immediately after microblading or other permament make-up treatments. It is designed to prevent the influence of external factors on colour quality and intensity after such treatments. It is specially formulated for clients who exercise, sweat or plan to expose themselves to the sun after treatment. The optimally balanced formula protects the pigments from degradation caused by moisture, such as sweat, and excess oil, maintains the intensity of the pigments and soothes the skin. Skin Candy Sun & Sweat Protection is easy to apply and leaves no greasy film or white residue. Regular use for the first seven days after treatment intensively nourishes and moisturises the skin. One vial contains 0.34 fl. oz. (10mL).
€13.40*
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Phi Septo
Phi Septo is a universal, multi-purpose cleaning spray that contains mild, biodegradable active ingredients and basil extract. For cleaning various surfaces and facilities in beauty salons. Suitable for all surfaces. Leaves no traces of cleaning. Capacity: 200 ml (6.76 fl. oz.)
€10.40*


The Ultimate PMU Kit

Chems believes that no other training school offers a kit as comprehensive as the PhiBrows Premium Kit.

"From the BB Compass to SUPER Brow Pigments and Latex, everything is top-quality, from the packaging to the design,” making the training quickly profitable.

For her, this kit isn't just tools—it's the gift that keeps on giving throughout the year.

Chems’ Top 5 PMU Investments

Her list includes the PhiBrows Grand Master Blade U24 Nano, PhiBrows Tweezers, new Shaping pencils, the PhiMarker Pen in Purple, and the innovative PhiMaster Machine. These tools represent the highest quality of PMU accessories, essential for any serious practitioner aiming for perfection in their treatments.


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PhiBrows Grand Master Blade U24 Nano (50pcs)
This Grand Master Blade is intended for advanced microblading artists. It is made of 24 ultra-fine nano-needles that create a U-shaped blade. The needles are 0.15mm in diameter, so are incredibly sharp. Due to the thin diameter of needles and resulting sharp blade, very little pressure is required to penetrate the skin during treatments. The blade is able to create thin, precise strokes, including curves. The blade is made of medical-grade 304 stainless steel, polished with laser technology. This material is hypoallergenic and allows for a sharp and accurate application of strokes during treatment.This blade is compatiable with the PhiGlow Holder (central) and the PhiBrows Universal Holder Gold and Silver (central). Each pack contains 50 individually packed, sterilized blades.
€78.00*
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PhiBrows Scissors & Tweezers
Ultra-thin, sharp tweezer tip is designed to isolate and trim each hair with accuracy and control.  Brow shaping scissors help shape and define brows with optimal comfort and control. Professional-quality, stainless steel.
€10.40*
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Shaping Pencil White
Elevate your pre-treatment routine with our Shaping Pencil in White, an essential tool for microblading and PMU eyebrow treatments. This pencil is ideal for creating contrast and for artists who prefer a guide that stands out. Its flat tip allows for exceptional precision, enabling you to design and refine the perfect eyebrow shape before any pigment is applied. The ability to draw fine lines or broader strokes ensures versatility and accuracy for every client's unique features. Keep the flat tip in perfect condition with the PhiX sharpener for consistent, high-quality results.
€8.20*
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Phi Master Machine
Extraordinary tech for extraordinary skills. Innovation without compromise. With the Master machine, we’re revolutionizing the industry. Perfect for master artists who want premium features that encourage creativity.  Quick facts:  Perfect for advanced pros High torque at low speed 3.5 mm stroke Voltage: 5-12 Variable hertz: 25-120 pulses/second Wireless 3 interchangeable batteries 1900 mAh batteries 170g without a battery, 205g with a battery Dual mode: lining & shading Takes universal PMU & tattoo cartridges   Check if this machine is the right one for you - get all the details in our shopping guide.   ✔ Dual operation mode: switch between lining and shading in a click. 2 modes with pre-set parameters for different techniques. A truly unique feature that makes your work easier. ✔ Efficient against skin elasticity. A powerful engine that conquers skin elasticity on all skin types without causing excessive trauma. ✔ Precision for all techniques. Excellence for hair strokes. The custom German engine gives a high torque at low speeds - exactly what you were missing for hair strokes. ✔ Maximum efficiency & minimal skin trauma. High torque at low speeds + 3.5 mm stroke for consistently precise results that conquer all skin types. ✔ Never run out of power. The Master is powered by an interchangeable 1900 mAh battery with a long charge. You get 3 batteries that allow you to work throughout the day uninterrupted.Up to 4 mm needle hang adjustability: Control your pigment output & work efficiently with any formula. Low vibrations. Virtually silent: High-tech German engineering ensures minimal vibrations from the engine. Voltage variability ensures versatility: With their wide voltage ranges, you have maximum control over all 3 machines. Lightweight - even with the battery: Unlike many machines on the market, the new Phi machines are light even with their integrated batteries. This means better balance. Aircraft aluminum body: Sturdy, scratch-proof, durable. Besides being stylish, it’s also better for the environment with its reduced plastic content. Ergonomic and elegant: Whether you choose the thin, pen-shaped Artist, or the sturdier Royal or Master, the ergonomic grips ensure less hand fatigue
€699.00*
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Shaping Pencil Deep Brown
Introducing the Shaping Pencil in Deep Brown, a top choice for precision pre-treatment outlines for microblading and PMU eyebrows. This pencil's flat tip is specially designed for drawing intricate, natural-looking brow shapes, catering to those with medium to dark brown hair. The unique tip ensures fine, precise contours for an accurate depiction of the final look.Preserve the precision of your pencil with the PhiX sharpener, guaranteeing the perfect shape and depth with every use.
€8.20*
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Shaping Pencil Hot Red
Transform PMU lip treatments with our Shaping Pencil in Hot Red. This vibrant pencil is specifically crafted for defining bold, beautiful lip contours prior to applying pigment. Its flat tip design is perfect for detailed outlines and filling, offering a preview of the treatment outcome.Maintain its sharp, flat edge with the PhiX sharpener for consistent and precise application every time.
€8.20*


Chems’ Message to Fellow PMU Artists


"Nobody is motivated every single day of the year, but hard work, rigor, and discipline are key to success. Listen to yourself and pursue what you love"

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